Since 1997 Jeff Molander has been providing management consulting and business development services to early stage entrepreneurs, institutional and private investors, agencies, multi-channel retailers and service marketers. His analysis and recommendations serve to build business cases for investment in a variety of digital advertising and media strategies.
In addition to maintaining a consulting practice, Molander invests in and advises a handful of early-stage companies. All told, he has served a variety of domestic clients ranging from private start-ups to large Web retailers and overseas trade commissions exploring new markets.
Joining up with his client Performics Inc. in 1999, Molander helped found and grow the Web marketing services company which was ultimately acquired by DoubleClick in 2004 and Google (GOOG) in 2007 — part of a $3.1 billion valuation acquisition. Serving as Vice President of Sales & Marketing, he was instrumental in taking the company from concept to start-up and finally on to an operational company — securing key management team members and helping to close two rounds of institutional funding along the way. As a result of his leadership, the company works for category-leading companies such as Time Inc., Discover Card, Eddie Bauer, Joseph A. Bank, West Marine, Bose and the Orvis Company.
He is a regular, sought-after speaker at a variety of trade conferences and academic functions including The Direct Marketing Association, The National Retail Federation (Shop.org) and Loyola University’s Graduate School of Business. Molander is regularly published in a variety of news, financial services, advertising and marketing journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, SeekingAlpha.com, Internet Retailer Magazine, Catalog Success Magazine, DM News, eWeek and Target Marketing Magazine, where he is a regular columnist covering digital customer acquisition and retention strategies.
Through his work as a founding Board member of the Association of Internet Professionals/Chicago, Molander was instrumental in creating the largest group of organized, active Internet professionals in the U.S. In 2004, he collaborated with a group of peers to put forward the industry’s first set of standardized performance marketing best practices via the Association of Interactive Marketing. Molander served as Internet Program Director for the American Marketing Association/Chicago and is an active member of the National Retail Federation’s Shop.org, the Direct Marketing Association and the Chicago Interactive Marketing Association.
In 2008, Molander is slated to release Ignorance Economy, an insider’s expose on digital advertising and media economics.