Podcast Archive
Spyware Warriors: "The Digital Underground"
(Part TWO)
Hosted by: Jeff Molander
Porter actually predicts that the realm of click fraud is bound to get a lot more ugly as massive, criminal-operated networks of "zombie" PC's ("botnets") turn their guns in a new direction. Detecting them may, as it turns out, not be easy for Google, Yahoo Search or even sophisticated operations like Porter's team of researchers.
Press PLAY button to listen now or download as MP3.
DOWNLOAD
0:00 - Introduction
1:02 - How and why would major advertisers fund criminals?
2:04 - Porter gives example: brokers of brokers of brokers
2:34 - The connection between performance advertising and botnets, fraud
4:58 - Risk levels of cost per sale vs. cost per click vs. impression/CPM
6:28 - How brands are affected
7:16 - A new form of cost per click fraud?
9:19 - Small but widely distributed click fraud botnets may prove highly problematic
11:30 - Enterprise risks to botnets
11:48 - The potential for a new form of click fraud
13:44 - Web marketing, becoming less efficient and dangerous for brands
14:52 - "Botnets can be used for pay per click fraud" (Porter)
15:10 - Learn from the Past: AllAdvantage "Get Paid to Sleep"
17:05 - New SpywareGuide.com blog
19:15 - Funny story: "Mr. Bean" movies among badguys
21:31 - Closing remarks
Spyware Warriors: "The Digital Underground"
(Part ONE)
Hosted by: Jeff Molander
Guests:
Wayne Porter, Sr. Dir. Greynet Networks
Chris Boyd (PaperGhost), Dir. Malware Research
Facetime Communications
Wayne Porter and Chris Boyd (aka PaperGhost) get paid to spend their days infiltrating rings of real life cyber criminals… all the while risking they’ll get caught by the thieves themselves. How must it feel to gather evidence on such bottom-feeders and then turn it over to States’ Attorney General’s offices and/or Federal Authorities?
Press PLAY button to listen now or download as MP3.
DOWNLOAD
00:01 - Introduction
02:38 - What does Facetime do and for whom?
04:09 - What is a botnet network? (Boyd)
05:20 - What are hackers and e-criminals motivations? (Boyd)
06:11 - Things changing for the worse; paradigm shift (Porter)
07:55 - The story of RinCe, tipster on major bust (Boyd, Porter)
10:20 - Anatomy of a good tipster; motivations (Boyd)
11:44 - Changing vectors & new dangerous hacker tactics (Porter)
12:54 - Instant Messaging no longer safe (Porter)
13:24 - Botnet criminal motivations (Boyd)
13:44 - New perspectives (Molander)
14:34 - Attack complexity increasing, vectors changing (Porter)
16:24 - Dark Economy: Organized crime moving online (Porter)
16:59 - Cloak & Dagger: How to penetrate a botnet (Boyd)
19:03 - Gathering intelligence from 'the underbelly' (Porter)
22:54 - Fallout from adware, spyware & Web crime (Porter)
23:34 - Warning to e-commerce executives (Porter)
Best Practices in Affiliate Marketing: "What Affiliates Want"
(Part TWO) Moderated by: Jeff Molander
Press PLAY button to listen now or download as MP3.
In this segment 12 small, medium and large brands (and 2 affiliates) focus on discussing how to best work with cranky affiliates who can often be un-communicative and how to work with affiliate networks that sometimes don't go beyond handing a list of URL's to marketers (affiliate recruitment assistance).
Best Practices in Affiliate Marketing: "What Affiliates Want"
(Part ONE) Moderated by: Jeff Molander
Mail order CD requests can be made to freecd@thepartnermaker.com and must include your name, title, company name and mailing address.
Press PLAY button to listen now or download as MP3.
Twelve small, medium and large brands discuss the ins-and-outs of affiliate marketing in 2006. Discussants range widely from marketers in financial services to commodity marketers, lifestyle fashion brands, housewares and sporting goods marketers. Two "super affiliates" join in to discuss how marketers should be working with affiliates to drive increased sales and leads.
The program's participants include:
A major beauty and a major lifestyles clothing brand.
Figleaves.com
Batteries.com
Lamps Plus
Golfsmith International
Factory Card & Party Outlet
VF Imagewear, Inc.
Batteries.com
Team Express, Inc.
Kitchen Collection
Rugman.com
iGive.com
Vesdia Corporation (BabyMint.com, Schoolpop.com and others)
Get Part TWO:Subscribe via RSS
Ben Edelman: Adware and Affiliate Marketing With Jeff Molander.
What exactly is adware? How does it work to the detriment of advertisers and what can they do to combat it? Do advertisers even want affiliates to stop using adware and if so can they count on affiliate networks to help?
Spyware/adware consultant and Harvard Phd candidate Ben Edelman helps us understand in part one in a five part series of shorts.
PART ONE
0:00 - Introduction
1:02 - How do affiliates use adware; how does it work?
2:21 - Is it as easy as buying Google AdWords?
2:49 - How are advertisers defrauded by affiliates?
4:37 - Edelman teases next segment
PART TWO
0:00 - Introduction
0:22 - The many rules affiliate break when using adware
2:00 - Why advertisers and affiliate networks all but accept adware
3:05 - Why advertisers ignore affiliates using adware in the short term
(taking no action to protect brand or reduce frivolous spending)
PART THREE
0:00 - Introduction
0:42 - Do advertisers look the other way too much so as to keep "making numbers?"
2:14 - Why do affiliate networks choose to not collaborate with others (like customers) against adware?
3:40 - Affiliate networks are only fixing a "small part of the problem" and major problems remain unchecked; networks are "largely oblivious" to them!
PART FOUR
0:00 - Introduction
0:20 - Is an "Affiliate program/adware audit" a good idea? Why?
1:22 - Transparency: The key issue
1:43 - How can advertisers get more information (transparency) on affiliates?
2:43 - What can affiliate managers do TODAY to protect themselves, their company?
PART FIVE
0:00 - Introduction
0:19 - Does doing the right thing mean alienating affiliates?
1:20 - Are affiliate networks motivated - or not - to do the right thing?
3:11 - Fixing the system: Networks, affiliates & contracts.
4:53 - There's hope if advertisers push networks and/or network competition increases
6:00 - How to get alerted to new podcasts.
Get Updates: Subscribe via RSS
Or via eMail
(Part TWO)
Hosted by: Jeff Molander
Guests:
Wayne Porter, Sr. Dir. Greynet Networks
Chris Boyd (PaperGhost), Dir. Malware Research
Facetime Communications
Porter actually predicts that the realm of click fraud is bound to get a lot more ugly as massive, criminal-operated networks of "zombie" PC's ("botnets") turn their guns in a new direction. Detecting them may, as it turns out, not be easy for Google, Yahoo Search or even sophisticated operations like Porter's team of researchers.
Press PLAY button to listen now or download as MP3.
DOWNLOAD
0:00 - Introduction
1:02 - How and why would major advertisers fund criminals?
2:04 - Porter gives example: brokers of brokers of brokers
2:34 - The connection between performance advertising and botnets, fraud
4:58 - Risk levels of cost per sale vs. cost per click vs. impression/CPM
6:28 - How brands are affected
7:16 - A new form of cost per click fraud?
9:19 - Small but widely distributed click fraud botnets may prove highly problematic
11:30 - Enterprise risks to botnets
11:48 - The potential for a new form of click fraud
13:44 - Web marketing, becoming less efficient and dangerous for brands
14:52 - "Botnets can be used for pay per click fraud" (Porter)
15:10 - Learn from the Past: AllAdvantage "Get Paid to Sleep"
17:05 - New SpywareGuide.com blog
19:15 - Funny story: "Mr. Bean" movies among badguys
21:31 - Closing remarks
Spyware Warriors: "The Digital Underground"
(Part ONE)
Hosted by: Jeff Molander
Guests:
Wayne Porter, Sr. Dir. Greynet Networks
Chris Boyd (PaperGhost), Dir. Malware Research
Facetime Communications
Wayne Porter and Chris Boyd (aka PaperGhost) get paid to spend their days infiltrating rings of real life cyber criminals… all the while risking they’ll get caught by the thieves themselves. How must it feel to gather evidence on such bottom-feeders and then turn it over to States’ Attorney General’s offices and/or Federal Authorities?
Press PLAY button to listen now or download as MP3.
DOWNLOAD 00:01 - Introduction
02:38 - What does Facetime do and for whom?
04:09 - What is a botnet network? (Boyd)
05:20 - What are hackers and e-criminals motivations? (Boyd)
06:11 - Things changing for the worse; paradigm shift (Porter)
07:55 - The story of RinCe, tipster on major bust (Boyd, Porter)
10:20 - Anatomy of a good tipster; motivations (Boyd)
11:44 - Changing vectors & new dangerous hacker tactics (Porter)
12:54 - Instant Messaging no longer safe (Porter)
13:24 - Botnet criminal motivations (Boyd)
13:44 - New perspectives (Molander)
14:34 - Attack complexity increasing, vectors changing (Porter)
16:24 - Dark Economy: Organized crime moving online (Porter)
16:59 - Cloak & Dagger: How to penetrate a botnet (Boyd)
19:03 - Gathering intelligence from 'the underbelly' (Porter)
22:54 - Fallout from adware, spyware & Web crime (Porter)
23:34 - Warning to e-commerce executives (Porter)
Best Practices in Affiliate Marketing: "What Affiliates Want"
(Part TWO) Moderated by: Jeff Molander
Press PLAY button to listen now or download as MP3.
In this segment 12 small, medium and large brands (and 2 affiliates) focus on discussing how to best work with cranky affiliates who can often be un-communicative and how to work with affiliate networks that sometimes don't go beyond handing a list of URL's to marketers (affiliate recruitment assistance).
Best Practices in Affiliate Marketing: "What Affiliates Want"
(Part ONE) Moderated by: Jeff Molander
Mail order CD requests can be made to freecd@thepartnermaker.com and must include your name, title, company name and mailing address.
Press PLAY button to listen now or download as MP3.
Twelve small, medium and large brands discuss the ins-and-outs of affiliate marketing in 2006. Discussants range widely from marketers in financial services to commodity marketers, lifestyle fashion brands, housewares and sporting goods marketers. Two "super affiliates" join in to discuss how marketers should be working with affiliates to drive increased sales and leads.
The program's participants include:
A major beauty and a major lifestyles clothing brand.
Figleaves.com
Batteries.com
Lamps Plus
Golfsmith International
Factory Card & Party Outlet
VF Imagewear, Inc.
Batteries.com
Team Express, Inc.
Kitchen Collection
Rugman.com
iGive.com
Vesdia Corporation (BabyMint.com, Schoolpop.com and others)
Get Part TWO:Subscribe via RSS
Ben Edelman: Adware and Affiliate Marketing With Jeff Molander.
What exactly is adware? How does it work to the detriment of advertisers and what can they do to combat it? Do advertisers even want affiliates to stop using adware and if so can they count on affiliate networks to help?
Spyware/adware consultant and Harvard Phd candidate Ben Edelman helps us understand in part one in a five part series of shorts.
PART ONE
0:00 - Introduction
1:02 - How do affiliates use adware; how does it work?
2:21 - Is it as easy as buying Google AdWords?
2:49 - How are advertisers defrauded by affiliates?
4:37 - Edelman teases next segment
PART TWO
0:00 - Introduction
0:22 - The many rules affiliate break when using adware
2:00 - Why advertisers and affiliate networks all but accept adware
3:05 - Why advertisers ignore affiliates using adware in the short term
(taking no action to protect brand or reduce frivolous spending)
PART THREE
0:00 - Introduction
0:42 - Do advertisers look the other way too much so as to keep "making numbers?"
2:14 - Why do affiliate networks choose to not collaborate with others (like customers) against adware?
3:40 - Affiliate networks are only fixing a "small part of the problem" and major problems remain unchecked; networks are "largely oblivious" to them!
PART FOUR
0:00 - Introduction
0:20 - Is an "Affiliate program/adware audit" a good idea? Why?
1:22 - Transparency: The key issue
1:43 - How can advertisers get more information (transparency) on affiliates?
2:43 - What can affiliate managers do TODAY to protect themselves, their company?
PART FIVE
0:00 - Introduction
0:19 - Does doing the right thing mean alienating affiliates?
1:20 - Are affiliate networks motivated - or not - to do the right thing?
3:11 - Fixing the system: Networks, affiliates & contracts.
4:53 - There's hope if advertisers push networks and/or network competition increases
6:00 - How to get alerted to new podcasts.
Get Updates: Subscribe via RSS
Or via eMail