Home  Editor  About  Contact  thoughtshapers feed

 

Multi-Channel Retailing
Best Practices

Lead Generation
Consumer & B2B

Interactive Business
Behind-the-Scenes Insights

Emerging Technologies
Innovations Creating Change

Resources
Trusted Resources

 


Receive eMail Updates:

 

 

ThoughtShape of the Week: Adam Singer


by Jeff Molander
jeff-at-thoughtshapers.com

“As more businesses realize the truth, that every company is now a media company, the number of organizational entities contributing content to the web will continue to increase. 

Yet as the supply of content increases, the aggregate amount of attention available remains static, meaning the fight for attention is an aggressive, daily battle across the spectrum of niches… Fresh content only happens as a by-product of being agile.”

Adam Singer
TheFutureBuzz.com

August 22, 2009

Resources

Multi Channel Retailing

Lead Generation Strategy

Interactive Business



ThoughtShape of the Week: Charles Wiedenhoft


by Jeff Molander
jeff-at-thoughtshapers.com


“As an avid Internet marketer, I continue to be amazed by the occurrence of discussions that focus more on how to boost Web analytic capabilities and less on figuring out what those numbers mean or, even worse, how to profit from them…

I propose that Internet marketing agencies and internal departments do away with the job title ‘Web analyst’ and instead take time to establish and conduct cross-training programs with all personnel to help them understand what the figures mean and how best to use them in order to meet or exceed a campaign’s stated objectives. In the end, marketing departments will have a much easier time showing a quantifiable return for the investments made.”

Charles Wiedenhoft
Red Door Interactive

February 12, 2009

Resources

Multi Channel Retailing

Lead Generation Strategy



ThoughtShape of the Week: Chris Rollyson


by Jeff Molander
jeff-at-thoughtshapers.com


“The financial crunch will accelerate social network adoption among those focused on substance rather than flash…

Social media can save money.. how much did it cost the Obama campaign in time and money to raise $500 million? Extremely little....

People like to get involved and contribute, when you can frame the activity as important and you provide the tools to facilitate meaningful action. Engagement raises profits and can decrease costs. Engaged customers, for example, tend to leave less often than apathetic customers…

Social media presents many new possibilities for revenue, but to see them, look outside existing product silos. Focus on customer experience by engaging customers, not with your organization, but with each other...”

Chris Rollyson
The Global Human Capital Journal

January 12, 2009

Resources

Emerging Technologies

Multi Channel Retailing

Lead Generation Strategy



ThoughtShape of the Week: Lewis Green


by Jeff Molander
jeff-at-thoughtshapers.com


“At the end of the day, the objective of inbound marketing is not conversation for its own sake, as some social media evangelists suggest, but to use those conversations to learn as much as we can about what customers most want and need from us…

... and then create great customer experiences by meeting those wants and needs at the right time and the right place, which are when customers contact us and wherever they do so.”

Lewis Green
L and G Business Solutions

January 03, 2009

Resources

Multi Channel Retailing

Lead Generation Strategy



ThoughtShape of the Week: Jonathan Salem Baskin


by Jeff Molander
jeff-at-thoughtshapers.com


“... as retailers try to make up with sale items all the sales they were unable to realize with regular pricing, they’re daring consumers to revalue what they’re buying. The greater the pricing variability, the less qualities of brand have any inherent value. Something that costs less due to the exigencies of sellers can never fully be worth more when it comes to the needs of buyers.

Sales are a chronic affliction for businesses, and a constant reminder to consumers that all the imagined promises of branding don’t necessarily connect to the reality of prices.  This week’s sales aren’t price discounts; they’re proof that efforts to sell stuff the remainder of the year will be attempted at inflated prices.”

Jonathan Salem Baskin
Author
Branding Only Works on Cattle

December 26, 2008

Resources

Multi Channel Retailing

Lead Generation Strategy



ThoughtShape of the Week: Joe Pulizzi


by Jeff Molander
jeff-at-thoughtshapers.com


“Forget about ROI. Social media (when you get there) will be a cost of doing business...”

Joe Pulizzi
Z Squared Media LLC
Author, Get Content Get Customers

November 06, 2008

Resources

Multi Channel Retailing

Lead Generation Strategy

Interactive Business



Page 1 of 7 pages

 1 2 3 >  Last »