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ThoughtShape of the Week: David Dalka


by Jeff Molander
jeff-at-thoughtshapers.com


“With increasingly rapid cycle times in technology, competitive benchmarking is becoming less useful. If none of your competitors has made a tough decision to reorganize a department, shift financial resources to new ways of doing things in marketing or customer service, how can you improve via benchmarking? Stated a different way, if your process is broken and all of your competitor’s processes are broken, you can’t possibly create market leadership by benchmarking. You have to hire the best and most brilliant people who hold little if any limiting beliefs and give them the authority to innovate based on what customers want.

Serving those needs in the Peter Drucker fashion is the only way to create true market leadership. This does not mean that competitive analysis is dead. It does mean that the benchmarks you need to pay attention to are the breakthroughs regardless of industry.”

David Dalka
Marketing Strategy Consultant

August 18, 2008

Resources

Multi Channel Retailing

Interactive Business



ThoughtShape of the Week: Jill Whalen


by Jeff Molander
jeff-at-thoughtshapers.com

“... Social media is just a fancy name for online communities, and they have been around since the Internet’s infancy… So for anyone who thinks that social media or the use of it for business purposes is new, please think again! The thing about social media that seems to escape many people is that it works best as a lead generator or a way to get links only when it’s used first and foremost for true social purposes. If you are using it because you think you have to, or as a duty, you’ll never discover its full impact.”

Jill Whalen
(via Nick Wilsdon)

August 05, 2008

Resources

Multi Channel Retailing

Lead Generation Strategy

Interactive Business



ThoughtShape of the Week: Joel Ordesky


by Jeff Molander
jeff-at-thoughtshapers.com


“In the past, we interacted with the Internet, which is to say a bunch of static information.  Now the aim is interact with each other through the Internet.  Not to use it as a way to avoid each other but as a way to engage and deepen ones connection.”

Joel Ordesky
Executive Networking & Technology Group
(ExecTec of LA)

July 22, 2008

Resources

Multi Channel Retailing

Interactive Business



ThoughtShape of the Week: Katie Delahaye Paine


by Jeff Molander
jeff-at-thoughtshapers.com


“The normal maxim for measurement is, ‘If you can’t measure it, you can’t manage it.’

The problem with measuring blogs is not how to do it, but rather that the nature of blogs renders management impossible.”

Katie Delahaye Paine
Author
Measuring Public Relationships

July 14, 2008

Resources

Interactive Business



ThoughtShape of the Week: Jonathan Salem Baskin


by Jeff Molander
jeff-at-thoughtshapers.com


“... I wonder if Starbucks has a much bigger problem: its most important brand attribute was a flush economy.

Maybe the strength it most relied upon might have been actualized within the four walls of its stores, but it drew on a quality that was outside the stores, and beyond every definition of its brand.

Disposable income.

Jonathan Salem Baskin
Author
Branding Only Works on Cattle

July 07, 2008

Resources

Multi Channel Retailing



ThoughtShape of the Week: Carla Ranno and Shana Lory


by Jeff Molander
jeff-at-thoughtshapers.com

"In today’s proactive culture, people do not want to be spoon-fed content, forced to watch commercials, be restricted by paid programming or bombarded by points-of-view they don’t agree with. What they do want is an a la carte menu—the ability to pick and choose the content they consume the way they pick and choose what to eat, drive, and wear.”

Carla Ranno and Shana Lory

June 30, 2008

Resources

Multi Channel Retailing

Interactive Business



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