by Jeff Molander
Should we be surprised that those comfortable (myself included) with Web-based shopping are more likely to serve themselves at a grocery or retail store? Probably not but I have to admit that the words “Unexpected item in bagging area… remove unexpected item...” have left me, more than once, abandoning the “convenience” this seemingly retarded technology offers (so far).
Reports Internet Retailer Magazine...
“Forrester found that a web buyer is 28% more likely than a non-web buyer to use a self-checkout system. This year, 61% of all North American consumers have used self-checkout, compared with 71% of online consumers and 80% of web buyers.”
October 19, 2005
by Marty Fahncke
Internet Retailer reports “Several major multi-channel retailers, including eBay Inc., Shop NBC and the Home Shopping Network, have formed an alliance to develop strategies for dealing with legislative and technological issues facing web merchants.” FULL ARTICLE
I spoke with Barbara Tulipane, ERA President and CEO about this alliance while at the ERA annual conference in Las Vegas last month. According to her, the “big boys” of the internet are tired of fighting, and seeking to work together to advance the cause of internet businesses in Washington, and in the eyes of consumers.
I know what you’re thinking… “an infomercial association to spearhead the cause of internet companies?”
Perhaps it does make sense. Let’s face it, when it comes to consumer trust, both the internet and the DRTV business could use a lift. The bad apples in both arenas are making it tough for everyone. In DRTV, we have hucksters and false advertisers. Online, we have spammers, phishers, malware. And on Capital Hill, pending and proposed legislation on everything from taxes to privacy could affect ALL of our businesses for years to come.
The Electronic Retailing Association could find itself as powerful as the NRA!
October 17, 2005
by Jeff Molander
We should be asking when (not if) RSS-powered technologies will be more widely adopted by advertisers considering Return Path’s recent study along with Lyris Technologies’ study... each citing large increases in “false positive filtering” of spam. In other words, the verdict is out on e-mail delivery: users’ desired communications (i.e. from marketers and other trusted senders) is, increasingly, not getting delivered, rather is being categorized as “spam” or “bulk email.”
“Hotmail’s rate of “false positive filtering” increased from 5.6 percent in 2Q05 to 9.4 percent in the third quarter, and Gmail’s from 4.1 percent to 7.17 percent...”
“21 percent of permission-based emails did not reach the inbox during the first half of 2005 because they were either blocked or filtered into the junk folder, according to a new email deliverability study from Return Path. Senders’ deliverability problems stemmed as much from their own practices (e.g., low list quality and number of complaints against the sender) as zealous blocking of emails by ISPs; blocking rates for individual mailers were as high as 54 percent.”
Jupiter Research received a fairly good dose of egg on its face when it published its widely criticized report on RSS earlier this year. RSS adoption among marketers has been slow in coming yet RSS is no longer poised to explode… it’s exploding, being integrated into everything from browsers to major portals and is beginning to catch on among marketers in terms of adoption... outside of inserting ads into RSS streams.
Considering all of the email headaches, when will we see marketers move in large numbers to offer RSS-powered communication devices to their valued customers? I, personally, envision devices wherein consumers willingly place icons on their desktop… doubleclicking to open an RSS-powered window that delivers and organizes order receipts, promotional offers and general communications with customers. A loyalty device that sits directly on the desktop and is distributed via a viral campaign to tech-loving customers who find it “way cool.”Close
October 12, 2005
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