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ThoughtShape of the Week: Chris Rollyson


by Jeff Molander
jeff-at-thoughtshapers.com


“The financial crunch will accelerate social network adoption among those focused on substance rather than flash…

Social media can save money.. how much did it cost the Obama campaign in time and money to raise $500 million? Extremely little....

People like to get involved and contribute, when you can frame the activity as important and you provide the tools to facilitate meaningful action. Engagement raises profits and can decrease costs. Engaged customers, for example, tend to leave less often than apathetic customers…

Social media presents many new possibilities for revenue, but to see them, look outside existing product silos. Focus on customer experience by engaging customers, not with your organization, but with each other...”

Chris Rollyson
The Global Human Capital Journal

January 12, 2009

Resources

Emerging Technologies

Multi Channel Retailing

Lead Generation Strategy



ThoughtShape of the Week: Scott Cleland


by Jeff Molander
jeff-at-thoughtshapers.com

“Google arguably enjoys more multi-dimensional dominating efficiencies and network effects of network effects of any company ever—obviously greater than Standard Oil, IBM, AT&T, or Microsoft ever were ever able to achieve in their day.

The five main anti-competitive strategies in Google’s predatory playbook to foreclose competition are…

1. Cartelize most search competitors into financially-dependent ‘partnerships;’
2. Pay website traffic leaders predatory supra competitive fees to lock up traffic share;
3. Buy/co-opt any potential first-mover product/service that could obsolete category’s boundaries;
4. Commoditize search complements to neutralize potential competiton; and
5. Leverage information asymmetry to create entry barriers for competitive platforms.”

Scott Cleland
Googleopoly.net
(source)

October 06, 2008

Resources

Emerging Technologies

Interactive Business



ThoughtShape of the Week: Young-Bean Song


by Jeff Molander
jeff-at-thoughtshapers.com

“The issue we have with navigational search is that… it completely obliterates the value we’re creating from other digital marketing we’re doing… The idea that search is this magical fountain of customer acquisition—In many cases it’s not.”

Young-Bean Song
Microsoft
(via ClickZ)

September 23, 2008

Resources

Emerging Technologies

Multi Channel Retailing

Lead Generation Strategy

Interactive Business



ThoughtShape of the Week: Brian Solis


by Jeff Molander
jeff-at-thoughtshapers.com

“The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances.

Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio.”

Brian Solis

August 25, 2008

Resources

Emerging Technologies

Interactive Business



ThoughtShape of the Week: Greg Verdino


by Jeff Molander
jeff-at-thoughtshapers.com

“To succeed, we need to stop standing between them (consumers) and their content and actually be the content they want to see.

When it comes to video, advertisers and agencies need to focus their energies on producing content that has sufficient appeal to attract, engage, and retain the consumers with whom they hope to build lasting relationships.”

Greg Verdino
Crayon

April 21, 2008

Resources

Emerging Technologies

Multi Channel Retailing

Interactive Business



ThoughtShape of the Week: Brian Clark


by Jeff Molander
jeff-at-thoughtshapers.com


“The Web has been tragically misunderstood when people labeled it a publishing medium. It is a performance medium: publishing mediums are static, and do not change over time; performances are dynamic and collaborative and iterative.

Because there was this intrinsic misperception of the role of people and time in what the Internets are, we keep discovering things that we think are just so unique about the medium.

It is like declaring that your dog is a cat, but not just that ... the first ever cat that barks, howls, wags its tail and fetches!”

April 07, 2008

Resources

Emerging Technologies

Interactive Business



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