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ThoughtShape of the Week: Young-Bean Song


by Jeff Molander
jeff-at-thoughtshapers.com

“The issue we have with navigational search is that… it completely obliterates the value we’re creating from other digital marketing we’re doing… The idea that search is this magical fountain of customer acquisition—In many cases it’s not.”

Young-Bean Song
Microsoft
(via ClickZ)

September 23, 2008

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