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ThoughtShape of the Week: Scott McKain

by Jeff Molander

“While we often first point the finger at the Chief Financial Officer as being disconnected from customers, the truly shocking part of the study is that it is the Chief Marketing Officer who fails to listen to, and learn from, the very people they are marketing to!”

Scott McKain
Author, Vice Chairman of Obsidian Enterprises
(via GrokdotCom)

February 04, 2009