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Thoughtshape of the Week: Ron Shevlin


by Jeff Molander
jeff-at-thoughtshapers.com




“Marketing is suffering from Ignis-fatuus-itis.”


* Igni fatuus: Something that misleads or deludes; an illusion.





Ron Shevlin
Sr. Analyst
Aite Group
(via Slideshare)

May 21, 2010

Multi Channel Retailing


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