Home  Editor  About  Contact  thoughtshapers feed


Multi-Channel Retailing
Best Practices

Lead Generation
Consumer & B2B

Interactive Business
Behind-the-Scenes Insights

Emerging Technologies
Innovations Creating Change

Trusted Resources


Receive eMail Updates:



Thoughtshape of the Week: Ron Shevlin

by Jeff Molander

“Marketing is suffering from Ignis-fatuus-itis.”

* Igni fatuus: Something that misleads or deludes; an illusion.

Ron Shevlin
Sr. Analyst
Aite Group
(via Slideshare)

May 21, 2010

Multi Channel Retailing