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ThoughtShape of the Week: Mitch Joel

by Jeff Molander

“Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Why does the publishing industry do this?  It’s simply about pumping more banner ads and offers into your face. Nothing more, nothing less…

Is it possible that those two extra clicks of the mouse generate enough page impressions and banner ads served that it’s worth the frustration to their readers? The answer must be yes.”

Mitch Joel

September 06, 2008


Interactive Business