Home  Editor  About  Contact  thoughtshapers feed

 

Multi-Channel Retailing
Best Practices

Lead Generation
Consumer & B2B

Interactive Business
Behind-the-Scenes Insights

Emerging Technologies
Innovations Creating Change

Resources
Trusted Resources

 


Receive eMail Updates:

 

 

ThoughtShape of the Week: Mitch Joel


by Jeff Molander
jeff-at-thoughtshapers.com


“Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Why does the publishing industry do this?  It’s simply about pumping more banner ads and offers into your face. Nothing more, nothing less…

Is it possible that those two extra clicks of the mouse generate enough page impressions and banner ads served that it’s worth the frustration to their readers? The answer must be yes.”

Mitch Joel

September 06, 2008

Resources

Interactive Business


Trackback