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ThoughtShape of the Week: Kevin Hillstrom


by Jeff Molander
jeff-at-thoughtshapers.com

“... our industry (catalogers and direct marketers) hawks the standard ‘Multichannel Customers Are The Best Customers’ line. We encourage people to read the paper and consume information online. We homogenize the overall user experience by trying to make the look and feel of each medium appear the same—instead of capitalizing on the unique differences between channels, we try to force people into doing things the way we want for them to do things, causing both channels to fail.”

Kevin Hillstrom
President
MineThatData

December 22, 2008

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Multi Channel Retailing

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