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ThoughtShape of the Week: Jonathan Salem Baskin

by Jeff Molander

“... I wonder if Starbucks has a much bigger problem: its most important brand attribute was a flush economy.

Maybe the strength it most relied upon might have been actualized within the four walls of its stores, but it drew on a quality that was outside the stores, and beyond every definition of its brand.

Disposable income.

Jonathan Salem Baskin
Branding Only Works on Cattle

July 07, 2008


Multi Channel Retailing