Home  Editor  About  Contact  thoughtshapers feed

 

Multi-Channel Retailing
Best Practices

Lead Generation
Consumer & B2B

Interactive Business
Behind-the-Scenes Insights

Emerging Technologies
Innovations Creating Change

Resources
Trusted Resources

 


Receive eMail Updates:

 

 

ThoughtShape of the Week: Jonathan Salem Baskin


by Jeff Molander
jeff-at-thoughtshapers.com


“... I wonder if Starbucks has a much bigger problem: its most important brand attribute was a flush economy.

Maybe the strength it most relied upon might have been actualized within the four walls of its stores, but it drew on a quality that was outside the stores, and beyond every definition of its brand.

Disposable income.

Jonathan Salem Baskin
Author
Branding Only Works on Cattle

July 07, 2008

Resources

Multi Channel Retailing


Trackback