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ThoughtShape of the Week: Gerry Bavaro

by Jeff Molander

“We may be at an inflection point in the evolution of search, which finally breaks out of the ‘immediate ROI’ calculus toward a more holistic understanding of what’s really important. The challenge, of course, is a company’s operational ability to track, report, and analyze those numbers that span channels and departments.

The catalyst for true search/media integration and a breakdown of operational silos may actually be business-threatening times like these; breakdown, break-through as they say.”

Gerry Bavaro
EVP, DidIt.com
(via MediaPost)

November 11, 2008


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