by Jeff Molander
“We may be at an inflection point in the evolution of search, which finally breaks out of the ‘immediate ROI’ calculus toward a more holistic understanding of what’s really important. The challenge, of course, is a company’s operational ability to track, report, and analyze those numbers that span channels and departments.
The catalyst for true search/media integration and a breakdown of operational silos may actually be business-threatening times like these; breakdown, break-through as they say.”
November 11, 2008