Home  Editor  About  Contact  thoughtshapers feed


Multi-Channel Retailing
Best Practices

Lead Generation
Consumer & B2B

Interactive Business
Behind-the-Scenes Insights

Emerging Technologies
Innovations Creating Change

Trusted Resources


Receive eMail Updates:



Dan Blank: “Best Practices” lead to mediocre results

by Jeff Molander

“Best practices are often used to try to reduce the risk of failure.  But oftentimes, these strategies are things that worked well six months ago, and… that the value you will eek out of it will be meager and hard fought… I see this again and again in social media. Instead of people thinking INTENTLY about their customers and how to serve them, they look for tactics on how to increase followers or ‘grow their conversion.’

So they move from flavor of the week to flavor of the week of jargon, tactics, and strategies. And they are often too slow and too late to create any meaningful value.”

Dan Blank
We Grow Media

June 04, 2010


Multi Channel Retailing