Home  Editor  About  Contact  thoughtshapers feed

 

Multi-Channel Retailing
Best Practices

Lead Generation
Consumer & B2B

Interactive Business
Behind-the-Scenes Insights

Emerging Technologies
Innovations Creating Change

Resources
Trusted Resources

 


Receive eMail Updates:

 

 

Thoughtshape of the Week: Chris Kenton


by Jeff Molander
jeff-at-thoughtshapers.com

“... when we reach the point where we’re writing massive amounts of content that’s designed only for computers to read, we’ve reached a tipping point where marketing becomes a parody of itself. In the name of cutting through the clutter, we create more clutter. In the name of building customer relationships, we develop content that customers would never want to read. Instead of putting our resources and creativity into actually connecting with customers, we focus instead on trying to engineer some immaculately efficient engine to boil the ocean and spit out customers ready to buy our product with the least amount of input or effort…

I’ve discovered that about 70% of the splogs (content posted for no other purpose than to game search traffic) we’re filtering out are posted at Blogspot, a free blog service owned by Google. That’s right. Google. The company whose mission it is to help you cut through the noise and clutter on the Internet also happens to be one the biggest enablers of noise and clutter on the Internet…

We’re on a quest for clinical efficiency, but all the while we keep talking about customer intimacy. And then we wonder why consumers themselves are so drawn to social media, drawn inexplicably to connect with other consumers to share experiences that belie all the marketing bullshit their lives are flooded with every moment.”

Chris Kenton
SocialRep

December 02, 2008

Resources

Multi Channel Retailing

Interactive Business


Trackback