by Jeff Molander
“The financial crunch will accelerate social network adoption among those focused on substance rather than flash…
Social media can save money.. how much did it cost the Obama campaign in time and money to raise $500 million? Extremely little....
People like to get involved and contribute, when you can frame the activity as important and you provide the tools to facilitate meaningful action. Engagement raises profits and can decrease costs. Engaged customers, for example, tend to leave less often than apathetic customers…
Social media presents many new possibilities for revenue, but to see them, look outside existing product silos. Focus on customer experience by engaging customers, not with your organization, but with each other...”
The Global Human Capital Journal
January 12, 2009
Page 3 of 41 pages