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ThoughtShape of the Week: Eric Alterman


by Jeff Molander
jeff-at-thoughtshapers.com

“And so we are about to enter a fractured, chaotic world of news, characterized by superior community conversation but a decidedly diminished level of first-rate journalism. The transformation of newspapers from enterprises devoted to objective reporting to a cluster of communities, each engaged in its own kind of ‘news’—and each with its own set of ‘truths’ upon which to base debate and discussion—will mean the loss of a single national narrative and agreed-upon set of ‘facts’ by which to conduct our politics. News will become increasingly ‘red’ or ‘blue.’”

Eric Alterman
The New Yorker

June 02, 2008

Resources

Interactive Business



ThoughtShape of the Week: Roger Lee and Mitchell Kertzman


by Jeff Molander
jeff-at-thoughtshapers.com


“There is going to be a shake-out here in the next year or two” (as many Web 2.0 companies disappear)

Roger Lee
Partner
Battery Ventures


“If you look at some of the valuations, you wonder what fantasy of revenues they’re based on.”

Mitchell Kertzman
Partner
Hummer Winblad

(Source: FT.comFT.com)

May 27, 2008

Resources

Interactive Business



ThoughtShape of the Week: Chris Brogan


by Jeff Molander
jeff-at-thoughtshapers.com


“When marketers see social media as yet another channel to drive a message down, they’re missing the boat. Worse, they’re making themselves look insensitive, unpleasant, and not worth the community’s time. It’s a lose-lose. Take the time to understand the digital natives, and your results will be MUCH better.”

Chris Brogan
Vice President, Strategy and Technology
CrossTech Media

May 12, 2008

Resources

Multi Channel Retailing

Lead Generation Strategy

Interactive Business



ThoughtShape of the Week: Steve Rubel


by Jeff Molander
jeff-at-thoughtshapers.com

“The web is facing it’s own global warming crisis as marketers continue to pollute it. Consumers are voting with their clicks and eyeballs by engaging with authentic content that adds value, while ignoring the rest.”

Steve Rubel
MicroPersuasion

May 05, 2008

Resources

Interactive Business



ThoughtShape of the Week: Jakob Nielsen


by Jeff Molander
jeff-at-thoughtshapers.com

“10 years from now: I am pessimistic about the long-term prospects for SEO jobs, because the basics of search engine optimization are fairly simple and ought to be to part of the core competency of anybody who makes a living in Web design, Internet marketing, or writing for the Web.

You shouldn’t need a special consultant to make a website that follows simple guidelines.”

Jakob Nielsen

April 28, 2008

Resources

Interactive Business



ThoughtShape of the Week: Greg Verdino


by Jeff Molander
jeff-at-thoughtshapers.com

“To succeed, we need to stop standing between them (consumers) and their content and actually be the content they want to see.

When it comes to video, advertisers and agencies need to focus their energies on producing content that has sufficient appeal to attract, engage, and retain the consumers with whom they hope to build lasting relationships.”

Greg Verdino
Crayon

April 21, 2008

Resources

Emerging Technologies

Multi Channel Retailing

Interactive Business



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